{"id":1117,"date":"2025-06-06T10:13:13","date_gmt":"2025-06-06T08:13:13","guid":{"rendered":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/?p=1117"},"modified":"2025-06-10T09:34:22","modified_gmt":"2025-06-10T07:34:22","slug":"nextchapter","status":"publish","type":"post","link":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/?p=1117","title":{"rendered":"NextChapter"},"content":{"rendered":"\n<p>Aur\u00e9lien VIGNOLLE et Thomas VANDENBUSSCHE | Promotion 2024-2025<\/p>\n\n\n\n<p>Next Chapter est une agence de communication en cours de cr\u00e9ation, qui proposerait des packs de communication pour leurs clients. Cette agence a \u00e9t\u00e9 imagin\u00e9e par deux passionn\u00e9s voulant mettre en place une approche cr\u00e9ative et personnalis\u00e9e du domaine. La marque veut se d\u00e9marquer par son agilit\u00e9, son esprit collaboratif et son innovation. En effet, celle-ci souhaite s\u2019adresser \u00e0 ceux qui ont l\u2019ambition de changer compl\u00e8tement de voies (professionnelles, personnelles, \u2026) en proposant l\u2019univers propre de NextChapter comme \u00ab baseline \u00bb de leurs futurs projets. Elle se veut unique puisque l\u2019entreprise proposerait des packs pr\u00e9-d\u00e9finis, contenant des options que l\u2019agence r\u00e9alisera afin de respecter la commande. Points importants, ces packs seront personnalisables afin de rajouter, si n\u00e9cessaire, des options, afin de rendre l\u2019approche encore plus unique pour les clients. Le site a d\u00fb \u00eatre pens\u00e9 autour d\u2019id\u00e9es d\u00e9j\u00e0 pr\u00e9-construites et du benchmarking que les \u00e9tudiants ont r\u00e9alis\u00e9. Celui-ci a permis aux \u00e9tudiants d\u2019\u00e9tudier les concurrents, d\u00e9j\u00e0 actifs sur le march\u00e9, mais \u00e9galement d\u2019\u00e9claircir les attentes fonctionnelles et esth\u00e9tiques du site internet.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2-1024x455.png\" alt=\"\" class=\"wp-image-1126\" srcset=\"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2-1024x455.png 1024w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2-300x133.png 300w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2-768x341.png 768w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2-1536x683.png 1536w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2-850x378.png 850w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/c-2.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Figure 1 : Le carrousel de la page d&rsquo;Accueil<\/em><\/p>\n\n\n\n<p>Cette image fait partie d\u2019un carrousel qui se trouve sur la page d\u2019accueil. Les \u00e9tudiants pensent que c\u2019est la fonctionnalit\u00e9 la plus importante car c\u2019est elle qui donne le style qu\u2019a NextChapter. En somme, elle sert de premi\u00e8re vitrine pour le public.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2-1024x455.png\" alt=\"\" class=\"wp-image-1127\" srcset=\"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2-1024x455.png 1024w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2-300x133.png 300w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2-768x341.png 768w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2-1536x683.png 1536w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2-850x378.png 850w, https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/wp-content\/uploads\/2025\/06\/s-2.png 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Figure 2 : La page Packs<\/em><\/p>\n\n\n\n<p>Les packs sont le propre de la particularit\u00e9 de NextChapter. C\u2019est avec cette approche nouvelle que le commanditaire souhaite faire d\u00e9couvrir la \u00ab communication by NextChapter \u00bb et ainsi se d\u00e9marquer des autres agences de communication.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aur\u00e9lien VIGNOLLE et Thomas VANDENBUSSCHE | Promotion 2024-2025 Next Chapter est une agence de communication en cours de cr\u00e9ation, qui proposerait des packs de communication pour leurs clients. Cette agence a \u00e9t\u00e9 imagin\u00e9e par deux passionn\u00e9s voulant mettre en place une approche cr\u00e9ative et personnalis\u00e9e du domaine. La marque veut se d\u00e9marquer par son agilit\u00e9,&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[197,196,214,198],"class_list":["post-1117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entreprenariat","tag-agence","tag-communication","tag-marque","tag-packs-de-communication"],"_links":{"self":[{"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/posts\/1117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1117"}],"version-history":[{"count":10,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/posts\/1117\/revisions"}],"predecessor-version":[{"id":1183,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/posts\/1117\/revisions\/1183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=\/wp\/v2\/media\/1122"}],"wp:attachment":[{"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1117"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/7465.peda.univ-lille.fr\/projetslicenceSID\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}